If you are a new business trying to sell a product, you know how hard it can be to get sales. One way to increase those sales is buy adding testimonials to your site, which are scientifically proven to work. A recent study by Cambridge University showed that customers are 58% more likely to buy from a site that has reviews (testimonials). It makes perfect sense, people need to know that they can trust your site so they don’t lose their hard-earned money. Testimonials of real people sharing why they liked your product or site is a sure way to increase your sales, in this post I will be sharing the best WordPress testimonial plugins (free and paid).
But before we get into that, I want to share a few tips to make your testimonials even better which will hopefully get you a lot more sales. First tip is to never use fake testimonials, I know it can be tempting to throw in a fake one just to get it done. I mean, who will know? That’s not the point, point is to get people trust, not lose it. Use real people that have actually bought and tried your products or services. Second thing is to use photos/videos, this goes along with the first tip, if you have a photo or video of a person saying why your product is awesome, it is much more believable than just your adding some text to your site, using a video is even better. I usually offer free review copies for my services in exchange for an honest video testimonial. The third and final tip is to put your testimonials in the right place, where your potential customers will actually see them. Show testimonials on the homepage, on product pages and by the pricing but remember not to spam your homepage with testimonials.
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Here are the best WordPress testimonial plugins.
WP Customer Reviews
WP Customer reviews is the most popular free testimonial plugin in the WordPress repository, it has more than 50,000 downloads and a rating of 4.3/5. The awesome thing about this plugin is that it comes with a form to collect testimonials from your customers, which then can be displayed anywhere on your site. This is a solid plugin if you are looking for a free testimonial plugin to collect and display your reviews.
Testimonial Rotator is another popular plugin with a 4.5/5 rating. Easily add testimonials and display them in the sidebar or on pages/posts, and did I mention, the testimonials can also rotate! This plugin comes with a paid version which has even more features.
Testimonials Showcase is a premium plugin with an amazing rating of 4.9/5, if you really want to make your testimonials look good, then this is the plugin to get. This plugin comes with some awesome features that its free counterparts don’t have, at only $16, this plugin is worth every penny. I have been using this plugin for a couple years now and I highly recommend it.Continue reading »