Let’s face it, no one likes a slow site. Think about it, how many times have you left a website because it was taking too long to load? Well you aren’t the only one to do that, according to a recent study, if you site takes 8 seconds or more to load, you could be losing up to 23% of your traffic. It’s not just people that don’t like slow sites, Google also doesn’t like them, if your site takes a long time to load, don’t expect your search engine rankings to increase because site speed is now a ranking factor in Google’s algorithm. You might be thinking it will be really hard to increase the speed of your site but it is actually quite easy to do, here are a few ways to increase your WordPress site speed.
Choosing the right hosting is the most important step when setting up a new site, it is tempting to go for the cheapest shared hosting package but it is definitely not worth it because most shared hostings are extremely slow. For WordPress site, we recommend choosing a host that specializes in WordPress hosting, SiteGround and InMotion are great WordPress hosts. All of my WordPress blogs are hosted on SiteGround and the sites are extremely fast, I will never go back to shared hosting again.
Don’t buy themes with tons of features that you are never going to use because they will only slow down your site, use themes like Divi and Xtheme, each one costs around $60 but are worth every penny.
If your site has a lot of static content on your website, using a caching plugin can greatly reduce your site load time. There are a few good caching plugins but I mostly use W3 Total Cache, if used properly it can really speed up your site.
Removing all the blank spaces from your code is an easy way to drop a few seconds and don’t start manually deleting blank spaces, that will take you hours and hours. You guessed it, there is a plugin for that and that plugin is called WP Minifiy.
Think about it, what is taking up the most space on your website? Images! If your images are not optimized they will take forever to load. Best part is that with a plugin like WP Smush it, you can optimize all of your images with a single click. You will notice a huge increase in site loading time after optimizing your images.
Optimizing a database is not an easy task, especially for someone who has no clue where to begin. Luckily, there are plugins that will instantly optimize your database which will in return increase your site speed. I recommend WP-DB Manager, with this plugin you can also schedule a time for when you want your database optimized, I recommend optimizing every 30 days for larger sites.
There are a few ways to speed up your WordPress site, make sure to check back for a part 2, where we will share even more ways to decrease your site loading time.